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Shopping at King Sooper or City Market?        Link your rewards card

Grocery shopping and donation made easy!

The Kroger Family of Companies is committed to community engagement, positive social impact and charitable giving at the national and local levels.  By partnering with the neighborhoods they serve, they are helping people live healthier lives.

The Community Rewards program makes fundraising easy by donating to local organizations based on the shopping you do every day.      (from their website)

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Once you link your Loyalty Card to an organization, all you have to do is shop at King Soopers or City Market.  At checkout simply swipe your Shopper’s Card or enter your alternate ID. 

1. Link your King Soopers / City Market rewards card

Link your Shopper’s Card to the Institute's Community Partners account so that all transactions apply toward the program.

2. How to link your Card to an organization.

Selecting the organization that you wish to support is as simple as updating the King Soopers Community Rewards selection on your digital account.

By computer:

1.  Sign in to your digital account on the computer.  Click on "My Account" and locate the "Community Rewards" tab.

2.  Search for your organization here.

3.  Enter the name or NPO number of the organization you wish
to support.

     Enter  -- Denver Institute for Psychoanalysis    or   YB539   

     Click the magnifying glass

Locate Denver Institute for Psychoanalysis in the search results, and click on the "Enroll" button

4.  Select the appropriate organization from the list and click “Save”.

By phone:

1. Open the App on your phone.

2. Click  "Rewards"

3.  Click  "Community Rewards"

4.  Enter the name of the organization you wish to support.

     Enter  -- Denver Institute for Psychoanalysis
     Click on the magnifying glass

Denver Institute for Psychoanalysis should be the top result if you entered all the text, if you entered partial text, scroll down until you find it

4. Click on the "Enroll" button


Your selected organization will display in the King Soopers Community Rewards section of your account. If you need to review or revisit your organization, you can always do so under your Account details.

How much of the customers’ purchase price does Kroger donate?

King Soopers donates annually to participating organizations based on your percentage of spending as it relates to the total spending associated with all participating King Soopers Community Rewards organizations.


What purchases are eligible for donations?

Any transactions moving forward using the Shopper’s Card number associated with the Institute Community Partner's account will be applied to the program.

Can I support more than one organization?

No, only one organization can be supported at a time. However it is easy to change your enrollment. Log into your account, locate the Community Rewards, and either "change organization" or "cancel enrollment". Follow the steps on screen.


The Denver Institute for Psychoanalysis is a 501(c3) organization. Your contribution is tax deductive to the full extent of the law.

EIN 23-7065236


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